Fix Broken links in SEO
SEO

Does Fixing Broken Links Really Matter in SEO

A web page that a user can’t find or access is a broken link. When users try to access these broken links, they get an error message. We can also call them dead links or link rots. The broken links can occur due to various reasons. For example, it can occur if a website owner enters the wrong URL of the web page. If a website owner changes the URL structure, there may also occur a broken link problem. The broken links may also occur due to geo-location restrictions. These links may affect the search engine ranking of your website. Anyhow, these links may not last enough to impact the overall SEO score. That’s why fixing broken links has become one of the best SEO practices.

If we are following an SEO practice, we have to determine its impact on a website’s performance. Anyhow, if you are not observing any change in the performance of your website even after fixing broken links, you should not worry about it. Its reason is that you are not alone in who is facing this problem. Here, we will discuss whether fixing still matters or not. If you are not observing any change in the performance of your website, you should follow some essential steps. When you follow these steps while fixing links, you can observe their benefits for the better ranking of your website.

Why Does Fixing Broken Links Matter in SEO?

There are some reasons for fixing broken links to improve the SEO of your website. When we create links for a website, they pass link signals. Google is using these links for various purposes. For example, Google is using them for PageRank and much more. When Google finds links to your websites on other websites, Google boosts up the ranking of your website. Due to a 404-error, these links break. It means that Google goes to a page that doesn’t work. These links will not pass link juice to your website. Instead of providing benefits, these links may hurt the SEO of your website. It will hurt the SEO of your website for various reasons.

First, Google will consider that it is a bad link. Its reason is that it is pointing to a website that doesn’t have an existence on your website. No doubt, it is a weird parameter for detecting the ranking of a website. In some cases, these pages can also break on your website. When these pages break on your website, it will send a negative signal about the authenticity of your website. After fixing broken links, you can easily increase the authenticity of your website.

Moreover, you will also get the required link juice of the websites. As a result, you can increase your chances of getting the required benefits from Google. Therefore, you should work on fixing broken links. Sometimes, it will work well for the SEO of your website.

Why Fixing Broken Links Doesn’t Matter in SEO?

There are certain situations where fixing broken links does not matter. First, Google may not count these links. Its reason is that they may be spam, manipulative or non-editorial links. If your website is getting one of these links, these links will not provide value to your website. In some cases, a tool reports these links as broken links because these links don’t have actual value. This thing shows that fixing broken links may not work in SEO. Secondly, if you will fix low-value links, this thing will not provide value to your website. For example, if your website is getting links from 10 years old websites, fixing broken links will not work in SEO.

If you fix these kinds of broken links, you may get low-quality links. You will not get links from new and updated web pages. You will have to spend enough time fixing these links. After fixing broken links, you will not get any benefit in SEO. Thirdly, you should not fix the irrelevant broken links. If you fix the irrelevant links, these links may not provide any value to your website. For example, instead of getting a link from the relevant web page, you may have got the link from the website’s homepage. If you are getting this kind of link, this will not provide any value to your website. If a link is not adding value to your website, you should not work on it.

In some cases, you may observe soft 404 errors in the tools. Your website will have to face this problem due to the redirection of the links. It would be best if you did not spend enough time fixing these links. Its reason is that instead of them, Google will not count them. Google will consider that you are getting links from irrelevant pages. Fourthly, if you are getting problems due to the live links, you should not fix them. After fixing them, Google will not provide value to these links. If you want to provide a complete value of a link to your website, this link should show a redirect for at least one year. During this one year, it will pass the link signal authority. While fixing broken links, you should also check the relevancy of these links.

Conclusion

Fixing broken links has become one of marketers’ most important SEO practices. Before following this strategy, we should know whether it will provide SEO value or not. In some cases, it provides enough value to the websites in the SEO. For example, when we fix broken links of high-quality websites, these links may pass the link juice. Instead of hurting the SEO of your website, it will support the SEO of your website.

Moreover, it is the best strategy to increase the links to your website. In some cases, it doesn’t work. For example, if you will spend enough time fixing the low value and outdated links, they will not support the SEO of your website.

Author Bio:

Robert Fawl is a professional Content writer & Content Marketer. Based in London, Robert is an author and blogger with experience in encounter composing on various topics including but not limited to Essay Writing, Dissertation Writing, Thesis Writing Services and Assignment Writing etc.